How to Photograph Butterfly Jewellery (and Make It Sell)
Butterfly pieces look easy to shoot. They aren't. Between the tiny stones, the shiny gold and wings that sit at slightly different heights, one bad light can make a good pendant look cheap. Here's what actually works for us. If you're new to jewellery photography , a butterfly piece is a great one to practise on, because it makes you get light, focus and colour right all at once. Why the photo matters more than the description Nobody can pick up your pendant. They get one image and maybe three seconds. If the blue stones look grey or the gold looks flat, they scroll on. Good photos also cut returns, because the colour on the screen matches the piece that turns up at the door. Take the pendant in our featured image. Its wings are rows of blue marquise-cut stones in a gold finish, with a thin body and two curled antennae. Lose the detail in any of those and the whole piece goes flat. What makes butterfly jewellery hard to shoot Four things trip people up again and again. Lot...